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Selected
Artworks

20+years of professional practice — fine art, brands, product design
500+original works sold to collectors worldwide
2019work acquired for the City of Miami permanent collection
LAstudio in East Hollywood, after ten years in Miami

About

My mission is to inspire people to do what they love

Sergey Gordienko standing in a striped shirt, painted hat and scarf

I’m Sergey Gordienko — an international artist and the founder of the Do What You Love movement.

For more than twenty years I’ve been a full-time artist, and every painting, mural and sculpture carries the same reminder: life is too short to spend it on anything else. Over 500 of my works now live with collectors around the world.

I exhibit at major art fairs, speak on stage, host workshops and live-painting events, and collaborate with brands that believe in the same thing — creativity, community and positive impact.

Read full bio → Art Manifesto
A hand-lettered “Do What You Love” sculpture lit up on the playa, a night landmark for everyone passing by.

DWYL Art Installation

Burning Man · 2026

A hand-lettered “Do What You Love” sculpture lit up on the playa, a night landmark for everyone passing by.

Carrying a hand-painted “Do What You Love” sign across the playa at dusk, sharing the message one passer-by at a time.

The DWYL Sign on the Playa

Burning Man · 2024

Carrying a hand-painted “Do What You Love” sign across the playa at dusk, sharing the message one passer-by at a time.

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DWYL Shop

Original prints, objects, apparel and everyday pieces — every one carrying the Do What You Love message.

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